Seen that happen a lot with tech and gaming sites.
* They could also buy another site (or twenty) and merge them in to get the appearance of a large community. Seen a few do this with Yahoo Answers, and I wouldn't be surprised if this stuff existed for other services too. * If they're really interested in morally dubious tactics, they can also use tools that imports content from third party sites en masse. You can hire random freelancers to post content if you're desperate, or use a paid service where people earn money for signing up and posting X amount of content on so many sites. * They could also just pay people to post. So you go up to someone else running a similar site, and say that if they post on your site, you'll post on theirs for a while. * Promotion sites or services are another option, with a few admins doing 'exchanges' for a bit of extra activity. In other words, they try and incentivise celebrities and popular figures to use the site, assuming their fanbase will follow. Perhaps they run a company and everyone employed is told to post, maybe they're a celebrity with a fanbase, you know the drill. * Previous friends or contacts are involved. Said fake accounts usually get retired as the site gets more popular (for real).
* Fake accounts are used, with the founder(s) pretending to be a number of individuals. It's not elegant and may not look great at first, but it's worked before. * They post all the content themselves under their own name, until other people start joining. As someone who's run community sites for a while, there are a couple of ways these sites get the initial user content.
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